02-creating-content-for-campaign_newsletterWhat’s the best way to develop your content for your website, newsletter or blog? The first step is to decide what is the big picture your wish to convey? Then, everything else follows from there.

In our case, at the moment, the big picture we are trying to convey is “Develop Your Content” which is also the title of this, our latest installment.

Therefore that’s another tip: give your article a title that summarizes what you are trying to get across.

Writing content for your website, newsletter or blog is important? Why? Because one of the top ways to achieve search engine optimization is to develop your own original content. The reason for this is that the longer readers stay on your web page reading, the higher your ranking becomes on search engines.

Why would you want a good ranking on search engines? Because that makes it more likely that you will be able to achieve your “call to action.”

What is a “call to action?” It is the thing that you want the reader of your content to do – for example click this link.

Don’t feel like clicking our link? That’s okay. Just remember that writing is your friend. And the more you do it online in the right places, the better you will be at broadcasting your message.

Currently we are covering content development in our latest course at the Art Gush online education website entitled “How to Do a Campaign.”