07-find-your-imageWhen we say “find your image” we mean literally “finding your images” as in discovering stock graphics and photos for your website. It’s often best to create your own photographs and graphics if you can, but this is not always possible. Therefore stock graphics and photos become a viable alternative.

Of course another type of “image” is your brand – how people perceive you. That’s why it’s a good idea to figure out what your mission is so that you can in turn establish your brand. Your stock image choices should reflect your brand.

There are some very good stock image and graphics houses available. Many of them you have to pay for, but some of them are free. A simple series of online searches will uncover both stock images that are at no cost as well as those that require remuneration. So it is suggested that you do searches and make a list of choices.

Speaking of branding, because of the thesis that we have decided on for graduate school, we are likely going to be doing a “rebranding” of “Lights Camera Read” starting in a few months. We may even change the name during the rebranding process.

Wikipedia defines rebranding as being “…a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”

But lest we get too far off the track of photo and graphic image acquisition, let’s discuss your next step after making an internet list of the image vendors you are considering.

Next you insert your images into your website alongside your text. Remember, these images should reflect your mission and brand. Don’t be afraid to go back to your images source for new ones if your current pictures don’t aptly reflect you and your business and organization.

Finally, be sure to market to your audience that your site has been updated.

For more information on “Finding Your Image” please visit the online education site Art Gush.