Regardless of the kind of artist you are (writer, actor, painter etc.) due to advances in technology it’s easier than ever to be able to make and distribute a motion picture.
But why would a creative who is not a filmmaker want to create a film? It could be for reasons of artistic exploration or even to promote the artist’s work.
For example a writer might write a screenplay and then make it into a film to display her/his writing, whereas an actor could create a movie to showcase her/his acting, while a painter would possibly produce a motion picture to present her or his paintings in a story context.
The promotional possibilities are endless for a variety of different kinds of artists. And it doesn’t mean that you’re selling out and not being artistic by doing something to promote yourself. The fact is most creations are a form of advertising in one way or another.
There’s a term used in PR which is “newsworthy” meaning of course that something is worthy of being in the news. Making a movie, especially if it’s connected to a topic that is very popular at the time, can be newsworthy.
And once your film is completed you can distribute it and maybe even make a profit. Digital distribution includes DIY video on demand transactional platforms – such as Amazon Video – as well as possibly subscription based platforms like Netflix and Hulu etc.
We go into more detail about digital distribution in our current Art Gush online course “Digital Distribution Methods” which is #4 in our “How to Sell a Movie” series.