A question we get asked often is “What is the difference between for-profit and nonprofit fundraising.” And the simple answer is that when you are getting funds for a for-profit company, there tends to be equity that is given to the investor for her or his investment. Whereas with a nonprofit organization raising funds, accepts in the funds in the form of a donation which the donor can write off on her or his taxes.

There is an article on the “Thrillumentary” website that might be of interest to you. It speaks about a 3 step process to raise funds as a nonprofit.