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The mission of Lights Camera Read, established in 2009, is to help artists of all kinds (actors, writers, filmmakers, musicians and so forth) go from being “Starving Artists” to “Artist Entrepreneurs.”

Sometimes the notion is to defer job creation to the established entrepreneurs without realizing our own inner and outer capabilities.

LCR believes that claiming the mindset of being an opportunity creator is what is needed for success in our current economy and explores this through their annual awards show, weekly vlogs, documentaries, university lectures, events, movies and online magazine network.

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KNOWLEDGE IS POWER


ACCESS THAT POWER

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“If literate Western man were really interested in
preserving the most creative aspects of his civilization,
he would not cower in his ivory tower bemoaning change
but would plunge himself into the vortex of electric
technology and, by understanding it, dictate his new
environment – turn the ivory tower into the control tower.”

Marshall McLuhan, 1969