Your Mission and Vision

your-vision-and-missionThis week’s Art Gush online course that we are creating is on the topic of your vision and mission. Therefore we are going to focus this blog entry in that direction as well.

If you have a nonprofit organization, having a vision and mission is vital, but even if you run a for-profit business, a vision and mission can be helpful. Plus, if you’re a freelancer or work at a job, it is a good exercise for fine tuning your point of view to create a vision and mission.

First off what is a vision and mission and what are the differences between the two? A vision is how you would like things to be and a mission is how you are going to get there. A success pathway can be broken down even further into five phases: (1) vision, (2) mission, (3) goals, (4) strategy and (5) action plans.

For example, we make weekly online Art Gush video/PDF courses for introvert artists. Lately we’ve decided to spotlight Art Gush more. So our vision is to create a world where introvert artists are empowered by Art Gush. And our mission is to let introvert artists know there is an online Art Gush solution that can help them achieve their objectives. Our goal is to get more introvert artists to sign up, so our strategy is to use our newsletter to promote the courses. And finally our action plan is to write an article about it for our blog and newsletter.

The vision and mission process can assist you if you need to juggle multiple projects like we do. We have our online courses plus blog/newsletter as well as other undertakings to contend with. In other words we have at least three things going on at any given moment so if these endeavors can share the same vision and mission – or even synergize in the workflow – it can make life less confusing.

Do you have a vision and a mission? We’d love to hear from you!

Discover Your Audience with John Yianni Stamas

discover-your-audienceDiscovering who your audience is, is a critical step but how do you do it? This is the question being raised in the first of 9 installments that we are currently working on for our latest Art Gush online course series entitled “How to Create a Web Publication.”

Figuring out who your demographic is and sticking with it can be tough. When we first started the “NYC Make a Difference” newsletter we figured our readers were artists in a general sense including writers, actors, musicians, filmmakers and so forth. But as we’ve progressed over these years, we’ve come to find out that many of you aren’t just artists but are introvert artists.

Let’s say you’re an introvert artist and have an artistic project or business for which you want to communicate with your audience. The question becomes how do you define your audience? Plus most importantly, once you know who your audience members are, how do you reach them? These are possibly the two most important questions you can ask yourself regardless of whether you’re an introvert artist or extrovert artist.

First off let’s look at one strategy for defining your audience: the suggestion is to stay close to home. In other words consider seeking out an audience that is much like you. Why does this make sense? Because it enables you to more easily know what your audience wants in terms of likes, dislikes and interests.

What about actually getting your message in front of your audience? This is where it gets harder. But again, if your audience is much like you, you can ask yourself questions such as “Where might I visit online to find other people like me?” The internet locations you come up with can be included as targets in your audience development plan. It all starts with properly defining your audience in the first place.

For example, the team behind the Lights Camera Read website and it programs, consists of introvert artists. But ironically, defining our audience as introvert artists wasn’t what we thought to do initially. We figured we would try to connect with artists in general.

Discovering our audience is primarily introvert artists rather than just artists, leads us to telling you about another tip regarding uncovering your audience: “Be as specific as possible regarding who you are trying to reach.”

So let’s say you know the places on the web your audience frequents. Next you might want to ask yourself “How will I get a presence in those places so that those visiting the sites will click through to me?”

Another approach to audience development is to work toward ranking on search engines for various keywords. These keywords should reflect searches that you believe your target demographic will type into search engines. This is called SEO or Search Engine Optimization. You can learn more about the term SEO and how to do it by conducting a web search.

So there you have it, a couple of different ways to discover your audience.

P.S. If you aren’t already signed up for our newsletter “NYC Make a Difference,” we suggest you do so by clicking here. This will ensure you staying up to date with Lights Camera Read’s tips for introvert artists as well as our projects including Art Gush, the Platinum Pias Community Awards for Artists, Thrillumentary and more.

P.P.S. There are many more ways to discover your audience which our friends at Art Gush explore in their online courses including one entitled “Discover Your Audience.” Of course if you want the comprehensive aproach to marketing yourself as an introvert artist on the web, we suggest you join the Art Gush membership program which gives you access to all our mini courses, with new ones added each week. Each course is designed to help you achieve your goals at the pace of only three steps a day.

How to Find Your Soulmate

soulmates2

Quite some time back we made a feature film that was originally released episodically on cable television. We also created a soulmate campaign to promote the project.

Since in our newsletter we’ve been talking a lot lately about introverts and extroverts, we figured we’d bring back the soulmate quiz which is based on the personality type concept.

Why take the soulmate quiz? Because the soulmate quiz is designed to help you seek out your soulmate or to discover if you are dating your soulmate or even uncover if you hopefully married your soulmate.

It all started with “How I Broke My Love Curse” which is a feature length movie (and episodically released series) that was originally shot in 1989 and featured the Manhattan Magician, Jessica Tuck, folk singer Peter Yarrow and a coven of 13 pop rock witches.

Ironically the actual cure for breaking one’s love curse was not manifested until a decade later by filmmaker Manhattan Magician while doing his spin-off weekly “real life” Time Warner cable series known as “Diary” (which preceded MTV’s The Real World). Each week he sought the secret of finding true love which resulted in him discovering the soulmate quiz that in turn lead to his subsequent marriage.

If you would like to take the soulmate quiz yourself simply email the publishers of this website and we will send you the information. Once you fill out the soulmate quiz we will be able to tell you the personality type of your soulmate so you can determine if you are currently with your soulmate or be armed with the knowledge of how to find your soulmate.

Platinum Pias Feedback

feedback2Last week we asked NYC Make a Difference newsletter readers to give us their feedback about whether or not the Platinum Pias Community Awards Show for Artists should become an online-only event so people all over the world can participate more easily. Your responses were unexpected and interesting.

Many of you clicked through from last week’s email newsletter and went to the Lights Camera Read blog where you read the full article. In the article there is mention of a cyber awards show possibly being more palatable to introvert artists so they don’t have to attend a live and crowded awards show (which is not a shy person’s idea of a good time). This seemed to resonate with lots of folks.

One suggestion we received was that we consider doing the best of both worlds and stream the show so others can enjoy. Though, a member of the Artist Introvert Revolution felt that the time had come for introvert artists to have their own awards show.

But to be clear, this is not about making the Platinum Pias introverts-only, it’s finding a way that more people can participate who don’t live near NYC. And yes, the awards being online might make it more introvert friendly.

It goes back to what the Platinum Pias are all about which is recognizing artists (introverts and extroverts) who are making a difference in their communities.

One concept that someone came up with that I thought was intriguing was to re-nominate some of the nominees who didn’t win over the last 8 (almost 9!) years. The idea being that there have been some incredibly talented and benevolent individuals who deserve to be recognized.

Platinum Pias: should they be Online only?

audienceWe’ve been getting feedback from those who do not live in (or have easy access to) New York City that they would like to participate in the Platinum Pias process more.

It’s true that holding the Platinum Pias Community Awards Show in Manhattan, the Big Apple, precludes the involvement in some facets of those who live in other places nationally and internationally. One suggestion that came to our attention recently was to hold the Pias as an entirely online event.

One of the benefits of holding the Platinum Pias as a cyber-only happening is that we would no longer need to have designated judges and could rely on all of you to give your input as to who the winners should be. Also, we could create special nominee videos available only to those on our newsletter list via YouTube’s privacy features.

Plus, and perhaps most importantly, if the Platinum Pias was done as an “online edition” we presumably would have more introvert artist participation since for many shy individuals the prospect of going to a crowded live awards show is not their idea of a good time.

We’re interested in your feedback of the pros and cons of the situation. It’s not a decision that has to be made immediately for 2018, but will need to be decided on soon enough.

Members of the “Artist Introvert Revolution” (A.I.R.) be sure to give your input also. We’re looking forward to hearing from you all – both introverts and extroverts.