John Yianni Stamas Discusses Digital Film Distribution Elements

distribution-elementsAs we established last week, selling a movie today is much different than it was even five years ago.

In order to sell a movie you need distribution elements or deliverables as detailed in the current Art Gush course.

We live in a digital age therefore movies of today are distributed digitally. This also opens up the playing field for filmmakers who have a good film as well as effective marketing.

To further detail the digital revolution following is some of the wording from the “bundle” (all inclusive access to courses) promotion page of “Art Gush: Online Education to Advance Your Creative Career.”

“The Time Has Never Been Better to Create Your Own Artistic Movie – Your Vision, Career and Self Expression Realized!

Here’s the exciting news: the digital stars have aligned so it is easier than it has ever been to create, distribute and promote a full length digital movie as an actor or any artist. Literally all you need is a camcorder (actually you could use your phone), a digital editing app (very inexpensive these days) as well as inspiration and tenacity. Put this together with the three stars and you have the total creative package to highlight your work!
The Three Digital Stars Have Aligned

What are the three digital stars of the alignment?

They are:

1. Content Creation

2. Online Distribution

3. Digital Promotion

Selling a Movie Marketing Before and After

01_how_to_sell_a_movie_newsletterThis article is going to cover how to begin marketing a film either before or after it has been made.

One of our websites is Art Gush which features online education to advance your creative career. On this site we recently spent an entire year creating a new installment every week, each of which taught three easy steps a day on the topic of how to make a digital feature film.

The goal of the course series is to make a motion picture in a virtually solo introvert-friendly manner. Ever since we completed this production process there has been an interest in “How to Sell a Movie.” This makes sense because once you make a film you need to sell it.

Therefore, the next several installments of this newsletter will be about an evolving seven part Art Gush course series known quite appropriately as – you guessed it – “How to Sell a Movie.”

Just as the process of creating a motion picture has changed greatly over the last decade due to technology, so also has the methodology of selling a film.

It used to be that you would make a movie and then get a distributor to distribute it. But we have now entered the age of DIY digital distribution and sales/marketing.

This means whether you have made a movie or are thinking about making one, you have a lot of great resources to help with doing the marketing yourself.

For the individual who hasn’t made her or his film yet, you actually have a terrific opportunity to start promoting your movie from day one. You can shape your creative project so it appeals to a very specific audience. This is important because once your picture has been completed you will have a film that has an audience.

On the other hand, if you have already completed a movie you may not have thought much about your motion picture’s audience. If so, it is critical to define who is going to watch your film.

Once you know who your audience is you can begin marketing to them. If you haven’t made your film yet this may include starting a blog so the behind-the-scenes of your project can be documented.

If you’ve already finished your movie, you could do a blog on the process of marketing your film.

More to come on the topic of “How to Sell a Movie!”

Benefits of having a Blog

benefits-blog-newsletterHave you been thinking about starting a blog but aren’t sure if it is actually going to be helpful for your career or business? What are the benefits of having a blog?

If building your organization’s or your own presence on the internet is a part of your marketing strategy, then a blog can be a great idea.

A blog can also help you with organizing yourself. The reason is that having one is much like having a time every week or so to check in with your business.

And the neat thing is that blogs and email newsletters dovetail nicely. Here’s how it works…

Let’s say you’ve decided that once a week you are going to send out an eblast as well as do a new entry in your blog. It’s a productive approach to write your blog entry first and your newsletter second.

Why? Because if you write a blog entry that is about twice as long as your your latest intended newsletter email, you can use the same content for both!

In your newsletter you use the first half of your content that leads up to a point where the reader is interested to learn more. It is at this point in your newsletter that you put a link that connects the user to your blog.

Having people click from your newsletter to your blog is good for your it in terms of showing the search engines that there is interest. This will likely help with your overall web ranking status.

More can be found on this topic in our current Art Gush edition entitled “Part 9 of 9: How to Create a Web Publication.”

Should You Rebrand?

08-should-you-rebrandLast week we talked about building a team and began to explore branding. In this edition of the Lights Camera Read newsletter we are going to look at the question “Should you rebrand?”

Rebranding is a subject currently being examined by our Art Gush Online Education site that teaches a daily step by step approach to promote yourself as a creative person and to thrive artistically.

First off, let’s answer the question “What is branding?” Some say it is a combination of marketing, strategy, design, identity and logo. But whatever it is, it’s a way you can take some control of how you are perceived.

Rebranding then is metamorphosing the way folks see your brand based on changes you or your organization may have undergone – a kind of update if you will.

How do you know you need to rebrand? One reason is because customers and fans are not engaging with you as much as they used to. Maybe your brand is dated and in need of modernization?

Once you’ve made the decision to rebrand you might want to take a look at your mission. Are you still fulfilling your mission? Do you need to engage your audience more in regards to your mission? What are the changes you need to make to you brand to achieve more engagement?

As mentioned in past installments, we at Lights Camera Read are considering doing a rebranding starting in January as a graduate school project. Our organization started in 2009 as a way for youth to learn to make videos and do writing inspired by favorite books. Hence Lights Camera Read. It was a program that was done in several branches of the New York Public Library.

But now we are focusing on online education and our audience has expanded and changed. Our diverse audience is now interested in becoming empowered with learning that provides them with benefits including promotional strategies and ways to evolve artistically.

As our audience has changed so has our mission. So if we do a rebranding starting in January we may change our name or possibly develop an additional entity.

As always we love to hear from our readers. Please contact us with any questions or feedback.