Your Creative Goals in 2018

06-promos-for-artistsWe are writing this shortly before the New Year. Chances are some of you are thinking about the New Year and maybe even making resolutions in regards to your creative pursuits.

They say that the way to stay true to your resolutions is not through willpower but rather to be grateful for what you have. Apparently this leads to better results.

Regardless of how you are approaching your resolutions, you may be worried that you will not stick to the projects you wish to accomplish in the New Year. Consider the possibility that you are focused on the wrong resolutions.

One of the indicators that you may be pursuing the wrong goals is that they are very general without steps known to achieve them. Goals must be specific with actionable steps. This is especially true of creative goals.

Another kind of unhelpful resolution are those that are off target. Off target in that they don’t actually match where we are in our creative development or as developers of creative output. These kinds of resolutions have us jumping way ahead or jumping sideways regarding our goals. Wrong¬†resolutions waste time and come with a cost.

Whereas right resolutions keep us on target and smarter. They make us feel better about ourselves because we can actually follow them.

But how do you distinguish the difference between right and wrong resolutions? For starters, you might want to pick one important way to be more productive.

In some ways it comes down to time management – working 15 to 30 minutes a day on a particular goal. This is the logic behind our Art Gush project approach. Step by step goals daily at the rate of only 3 steps a day.

You an also set things such as writing regularly in small incriments of daily word counts.

Something else to consider is picking an important skill in your art form that you need to master. What skill in your craft is important but you have been putting it off?

Or to get even more specific, which of your projects is doable? The key concept here is selecting one that is achievable. Achievable means that you can do it if you put your time and energy into it. Achievable for you is where you are in your creative development.

What project is achievable for you, now? You want to pick resolutions that are closely customized to you. Become a sharper creative.

Who’s Your Audience?

youraudienceAs we’ve stated in the past, knowing who your audience is as well as how to reach them are two of the most important things to be aware of when advancing your career as an artist.

For some, their audience is much like themselves, they are in a sense their own demographic. For others their audience is very different from themselves.

We have found two tools that can be helpful for promoting to and keeping an audience. They are having an email newsletter and using social media.

You need, on a regular basis, to reach out to your audience. Email newsletters and social media are both ways of doing this. These days Facebook is looked upon by some as being for an older audience only – when in fact you can also have success targeting the younger set.

Something to consider while creating your audience, is to use paid ads on Facebook. Of course you’ll want to do as much as possible employing “organic” non paid methods first, but when it comes to reaching a very specific demographic, Facebook can be a good bet.

Would You Want to Make a Movie?

04-distribution-newsletterRegardless of the kind of artist you are (writer, actor, painter etc.) due to advances in technology it’s easier than ever to be able to make and distribute a motion picture.

But why would a creative who is not a filmmaker want to create a film? It could be for reasons of artistic exploration or even to promote the artist’s work.

For example a writer might write a screenplay and then make it into a film to display her/his writing, whereas an actor could create a movie to showcase her/his acting, while a painter would possibly produce a motion picture to present her or his paintings in a story context.

The promotional possibilities are endless for a variety of different kinds of artists. And it doesn’t mean that you’re selling out and not being artistic by doing something to promote yourself. The fact is most creations are a form of advertising in one way or another.

There’s a term used in PR which is “newsworthy” meaning of course that something is worthy of being in the news. Making a movie, especially if it’s connected to a topic that is very popular at the time, can be newsworthy.

And once your film is completed you can distribute it and maybe even make a profit. Digital distribution includes DIY video on demand transactional platforms – such as Amazon Video – as well as possibly subscription based platforms like Netflix and Hulu etc.

We go into more detail about digital distribution in our current Art Gush online course “Digital Distribution Methods” which is #4 in our “How to Sell a Movie” series.

Digital Distribution Options

03_digital_movie_options_newsletterHow to Sell a Movie: Course 3 of 7 – Digital Movie Distribution Options

As of this writing, there are a lot of filmmakers who want to be on Netflix. Unfortunately – also at this moment – Netflix is one of the most challenging of the digital movie distribution options to get on. First off you need to have a film that can compete with the others on this venue.

And secondly, even if you get on Netflix, unless you are on heavy rotation within the service, chances are very few people will see your movie anyway.

The good news is that there is a popular digital movie distribution option that is easier to get on.

We are talking of course about Amazon Video. In our third installment of “How to Sell a Movie” on the Art Gush Online Education website, we discuss Amazon Video and how to upload your film onto that service.

Of course, just being on that digital distribution platform is not nearly enough. You have to have a kick ass web marketing campaign in place to ensure that folks purchase views.

Thankfully, creating an effective digital promotion campaign is possible. Though, especially if you don’t have much of a budget, you need to know what you’re doing.

Art Gush methodologies were developed just for that purpose: cost effective digital promotion techniques – and we’re not necessarily speaking about social media.