John Yianni Stamas Discusses Your Artistic Leads and Fans

03_get_leads_emailYour artistic leads and fans. No matter what kind of an artist you are – actor, writer, painter, game designer and so forth – the way you promote yourself has changed. An artist these days needs to acquire leads to build her or his base. The more people you have in your corner the better. The difference between what is happening today as relates to the past, is that for the independent artist you now need to develop your own fan base as opposed to leaving it to someone else to do so.

Although building a base can be a challenging problem, it is ultimately much easier than knocking on the industry’s door of your particular art form hoping someone will step up to help you. If you create your own self sufficient method for your career in the arts you are much better off.

But how do you acquire leads and fans for your artistic career? How do you get people to want to follow you? First you need to understand who your fans are. What makes them tick? Can you get very specific about qualities they posses? Once this is accomplished it is then vital that your position on issues matches theirs. You need to be the personification of what they represent and desire.

You, in a sense, become a mirror for your fans. You reflect what they want to see. Sometimes it is a good idea to be somewhat ambiguous so that they project on to you who they want you to be. Many people are searching for affirmation that who they are is acceptable. They want to be told by you that they are “okay.” This is the job of the individual who has fans: letting followers know that they are just fine the way they are.

In an ideal world this is an authentic procedure. In other words the message that you truly believe in is alligned with the message that your fans are seeking out.

For more specifics on how to accomplish getting leads, please visit the Art Gush Online Education website.


Develop Your Content

02-creating-content-for-campaign_newsletterWhat’s the best way to develop your content for your website, newsletter or blog? The first step is to decide what is the big picture your wish to convey? Then, everything else follows from there.

In our case, at the moment, the big picture we are trying to convey is “Develop Your Content” which is also the title of this, our latest installment.

Therefore that’s another tip: give your article a title that summarizes what you are trying to get across.

Writing content for your website, newsletter or blog is important? Why? Because one of the top ways to achieve search engine optimization is to develop your own original content. The reason for this is that the longer readers stay on your web page reading, the higher your ranking becomes on search engines.

Why would you want a good ranking on search engines? Because that makes it more likely that you will be able to achieve your “call to action.”

What is a “call to action?” It is the thing that you want the reader of your content to do – for example click this link.

Don’t feel like clicking our link? That’s okay. Just remember that writing is your friend. And the more you do it online in the right places, the better you will be at broadcasting your message.

Currently we are covering content development in our latest course at the Art Gush online education website entitled “How to Do a Campaign.”


Lights Camera Read 2017 in Retrospect

01-planning-campaign-newsletterIt is only now, nearly halfway through January, 2018, that we can begin to assess what 2017 was for us at Lights Camera Read in terms of our arts and educational programming and explorations.

For starters, this newsletter in 2017 underwent a transformation. Now more than ever we are about providing DIY solutions for artists and arts administrators to be able to communicate with, and build, their audience.

Our Lights Camera Read partner Art Gush turned one year old in August of 2017, marking an important landmark for this arts and media online education site.

Also in 2017 we celebrated what might be one of our last live Platinum Pias Community Awards Show for Artists. Depending on the feedback we get regarding the upcoming web version of the Pias on March 21, it may become an event that is online-only. The Platinum Pias are a tradition that we’ve been doing annually since 2010 and an event that many of you have attended over the years.

But probably the most important event for Lights Camera Read in 2017 was the decision that in 2018 the organization will likely undergo a makeover. It doesn’t mean that we’ll do away with Lights Camera Read entirely, but it does seem to indicate that another primary entity might be born to better serve you, our artists and arts administrators.

This new organization, should we decide to launch it, will be a powerful ally for artists and arts administrators everywhere.

It’s no secret that due to changes in our country, charitable arts organizations, like the fiscally sponsored Lights Camera Read, will likely have a much harder time with fundraising because there is no longer the incentive to donate in terms of tax benefits for donors.

This means we are not alone in our quest to make positive changes to flourish and be relevant in 2018.

We look forward to continuing to bring you audience and arts building tips as well as keeping you abreast of the Lights Camera Read 2018 metamorphosis!

P.S. This week on Art Gush we debut part 1 of 8 of the new DIY offering: “How to Do a Campaign.”

artist steps

Yianni Stamas Talks About DIY Artist Marketing

diy-artist-blogArtists of all kinds, regardless of your art form, sometimes have a hard time marketing themselves. But the fact is, to be successful, you’ve got to get out there and talk about yourself.

And the good news is that today, because of technology resources, it has never been as fun and easy.

It all starts with branding. You want to get people thinking about your work in terms of a word or a feeling. Something simple is always best.

You want to aspire to inspire others. You want your work to inspire someone to do something. All the big companies do this. They often focus less on the benefits of what they are selling and more on the feeling that the brand creates.

Imagine getting people writing you telling you how much what you do has changed their lives. That’s where you want to head.

It is like starting a dialogue – an interaction with your fans. For example, starting a YouTube channel can help make this happen. By creating a channel that helps people in some way that is related to your work, the responses in the comments can make you feel good. It can keep you going.

Don’t worry about the haters who sometimes leave messages, if you are sincere in your approach, making a new video a week can help you build a fanbase. And be sure to put keywords that relate to your work in the tags section as well as place a link back to your personal arts website.

Or take for example the newsletter you are reading. We enjoy hearing from you with your questions and feedback. This is a big part of why we keep producing.

But before doing any of this, the first thing you have to do is figure out what it is you stand for. Remember, your art makes people feel something. You have to make people feel through your art.

What is it you make people feel? Is it calm? Is it anger? Whatever it is, for starters, you want to be able to describe it in a sentence. For example, the core of what you are doing could be for all those who feel “different” you will provide empowerment. In other words a feeling of strength and empowerment for all those who dare to go down a different road. And next reduce it all down to one word. In the case of our example that word might be “Empowered.”

Once you are clear on what you stand for, you can then start some social media accounts including possibly Twitter, Facebook and a blog. Plus maybe a YouTube channel as mentioned earlier. These are all ways you can share your thoughts and feelings based on your word. Your art can come into play by drawing from it to illustrate points that you make.

You are working toward becoming an artist who stands for something specific and who is starting a movement that makes people feel something.

Think about the artists who you admire. Chances are they are doing this.

Remember, you have an opportunity now to share your process. Explain your art. Tell us why you created it and what it represents to you. Of course there are those who want to keep interpretation to themselves. If this is the case with you, then this can be a part of how you represent yourself.

Another thing you can do in your sharing is share other things that related to your brand, you word. For example if your art is meant to empower, then you can share books, passages, quotes, photos and so forth that also evoke that word.

The idea is that you are the head of this movement that you are creating. You want people to experience your art and feel the word you have selected.

Everything you share on social media will now be about your word.

You can also juxtapose the art of others to show from where your inspiration comes. Of course, the art you share of others should relate to your word.

Also, you can partner up with people who believe in the same thing.

People are searching for a feeling. They want a feeling to come across. It is all about feeling and sharing emotions.

It can be a challenging process and one that at first may not feel as though it is succeeding. But if you narrow your focus and are persistent it will happen for you.

You need to stop trying to be everything for everyone. You have a specific audience and that audience should be searching for the word that you represent. You’re not just creating your art for yourself anymore. You are creating a community, a movement.

What you are doing is sharing passion about that keyword that you have chosen. So what is your word?