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The mission of Lights Camera Read is to help "starving artists" to become artist entrepreneurs.

Guerrilla Entrepreneurship Final Installment

As most of you know, Lights Camera Read members are the producers of the Art Gush online education website. We started this site as a way for artists of all kinds - including musicians, writers, filmmakers etc. - to learn that latest techniques of pursuing a career in the arts. One of our most successful [...]

By | May 19th, 2018|artist steps|Comments Off on Guerrilla Entrepreneurship Final Installment

Are you a creator?

Are you a creator? Are you an artisticpreneur? Then you might be interested in NYC Create. NYC Create is the "rebranding" of this website (Lights Camera Read) and the newsletter "NYC Make a Difference." It was developed to simplify for the user the benefit of being able to learn more about how to promote her [...]

By | April 14th, 2018|action|Comments Off on Are you a creator?

John Yianni Stamas talks about the Platinum PIAs 2018 & Guerrilla Entrepreneurship

Hello ArtisticPreneurs. Here at Lights Camera Read we've received several emails and phone calls regarding folks wanting to know when the next Platinum PIAs (2018) will be occurring. You're in luck because in this blog entry we're going to detail that, as well as will be bringing you information regarding a brand new 7 part [...]

By | April 2nd, 2018|artist steps|Comments Off on John Yianni Stamas talks about the Platinum PIAs 2018 & Guerrilla Entrepreneurship

Promote Yourself 4 of 4

Hello ArtisticPreneurs. • This is "Promote Yourself" 4 of 4 as the final entry in the "How to Build a Personal Brand" series. From where we left off last time, you want to become your audience's trusted source for information. Write down a strategy for becoming a trusted source. • You also want to become [...]

By | March 28th, 2018|Uncategorized|Comments Off on Promote Yourself 4 of 4

Yianni Stamas presents 3 of 4 How to Build a Personal Brand – Content

Below are highlights excerpted from part 3 of 4 of "How to Build a Personal Brand," the Art Gush online education course. • You are working toward becoming an artist who stands for something specific and who is starting a movement that makes people feel something. Think about the artists who you admire. Chances are [...]

By | March 22nd, 2018|Uncategorized|Comments Off on Yianni Stamas presents 3 of 4 How to Build a Personal Brand – Content

How to Build a Personal Brand 2 of 4

The following is a continuation of where we left off last week in our special "How to Build a Personal Brand" series. • Review deciding what feeling you want your brand to evoke and write it down. • Write more about that feeling. • Now connect your single word to the feeling. Remember we came [...]

By | March 17th, 2018|Uncategorized|Comments Off on How to Build a Personal Brand 2 of 4

Building a Personal Brand 1 of 4

As you've probably noticed our focus has changed lately to an exploration of how to "Market Creativity." We believe that artists (musicians, writers, filmmakers etc.) deserve to learn the steps it takes to use promotional techniques to advance their creative careers as independent artists. To us the term "independent artist" means building your own audience [...]

By | March 9th, 2018|Uncategorized|Comments Off on Building a Personal Brand 1 of 4

Artists: Get More Fans Using Mobile Marketing

Hello Creatives of many different art forms. In our continuing quest to use digital media to promote your artistic work and broaden your audience, we bring you now mobile marketing. • Technology has changed our attention span so that it is now very short. This means you must make your message clear in an instant, [...]

By | March 1st, 2018|Uncategorized|Comments Off on Artists: Get More Fans Using Mobile Marketing

Using Social Media for a Campaign

• Should you use social media as an audience building tool? To social or not to social? That is the question. What role does social media really play in your campaign? When we buy something we do so because we believe that it is something that is going to do something for us. If you [...]

By | February 23rd, 2018|action|Comments Off on Using Social Media for a Campaign

John Yianni Stamas Says Use Writing to Grow Your Audience

• Our goal with this series is to provide you the artist, entertainer or creative business, with the best information possible so that you can grow your audience of fans and clients. Let's say you are in the midst of planning a campaign that you intend to launch soon. Ask yourself the question "How am [...]

By | February 17th, 2018|Uncategorized|Comments Off on John Yianni Stamas Says Use Writing to Grow Your Audience