Have you been thinking about starting a blog but aren’t sure if it is actually going to be helpful for your career or business? What are the benefits of having a blog?
If building your organization’s or your own presence on the internet is a part of your marketing strategy, then a blog can be a great idea.
A blog can also help you with organizing yourself. The reason is that having one is much like having a time every week or so to check in with your business.
And the neat thing is that blogs and email newsletters dovetail nicely. Here’s how it works…
Let’s say you’ve decided that once a week you are going to send out an eblast as well as do a new entry in your blog. It’s a productive approach to write your blog entry first and your newsletter second.
Why? Because if you write a blog entry that is about twice as long as your your latest intended newsletter email, you can use the same content for both!
In your newsletter you use the first half of your content that leads up to a point where the reader is interested to learn more. It is at this point in your newsletter that you put a link that connects the user to your blog.
Having people click from your newsletter to your blog is good for your it in terms of showing the search engines that there is interest. This will likely help with your overall web ranking status.
More can be found on this topic in our current Art Gush edition entitled “Part 9 of 9: How to Create a Web Publication.”