Entertainment Entrepreneurship

 

Entertainment Entrepreneurship is the New Norm
Entertainment Entrepreneurship is the New Norm

There was a blog entry recently on the site EntertainmentEntrepreneurship.com regarding the topic of, what else, Entertainment Entrepreneurship and the belief that there’s no business that’s not in show business. The post on Entertainment Entrepreneurship can be found here. Lights Camera Read agrees with the belief that there is no business that’s not in show business and recognizes the greater potential for success if one’s blog and business borrows from this concept.

Entertainment Entrepreneurship – There’s No Business that’s NOT in Show Business

Get More Customers, Clients and Fans with Entertainment Entrepreneurship

If you are an entertainer or an artist or even a small business owner, you can benefit from the Entertainment Entrepreneurship gold rush pandemonium that empowers you to get more customers, clients and fans. The suggestion is to start a blog on which you can then load up with Entertainment Entrepreneurship elements including catchy videos, animated gifs and quizzes.

Steps to Getting New Customers, Clients and Fans

Video Film Web Components Can Entertain Your Customers

To develop your blog there are many free options as well as paid ones such as the video producing, web designing, digital marketing and blogging services offered at Video Film Web. Although Video Film Web as a company officially closed in 2013, its website is still online and acts (Entertainment Entrepreneurship pun intended) as a hub for finding freelancers who can help you build your blog with Entertainment Entrepreneurship components.

About Creative People in Business Who Create Community Through Media

You Need a BigFoot Zombie (Figuratively Not Literally)

Let’s face it, we live in an era of the very short attention span known as ADHD (Attention Deficit Hyperactivity Disorder). Many of us spend an awful lot of time on our cell phones seeking instant gratification or some form of entertainment or affirmation. There are those who believe that we are addicted to our phones. Therefore if you build an Entertainment Entrepreneurship type blog, you’re going to want to be sure that it is mobile friendly as well as keeps your readers engaged. A suggestion is to surprise them by throwing in the occasional BigFoot Zombie or Loch Ness Monster.

Stamas Bros Deny Photo is of the Loch Ness Monster also Known as Nessie of the Scottish Highlands

Yes, it’s Come to This

An interesting side note is that statistically speaking, most of you reading this article on the subject matter of Entertainment Entrepreneurship will not even make it to this, the second to the last paragraph. You might have, with all earnesty, started reading this but then may have stopped doing so because we lost your attention. So sorry. So we’re going to add an animated gif right now to hopefully reignite your interest or at least draw your attention to this area in case you are about to leave this page. For those of you who made it this far, good job!

Is your business ready for the video, film and web paparazzi?
Is your business ready for the video, film and web paparazzi?

CTA or Call to Action

And as long as we are on the topic of keeping readers reading, we want to add the importance of CTA or Call to Action. Every blog entry should have this. It consists of asking your reader to do something toward the end of your post. In our case we want to encourage you to contact Video Film Web regarding their very affordable video producing, web designing, digital marketing and blogging services. So right here is a link to the contact page of the Video Film Web website. Or, here is the link to the Lights Camera Read contact form if you are an introvert.

ArtisticPreneur and the Art Gush and Lights Camera Read Connection

artists-in-controlWe get asked, what our connection is with Art Gush. Here now is the answer. Lights Camera Read for several years produced DigiComArts workshops at the New York Public Library in branches including Inwood, Morrisania, Grand Central and Columbus. While creating these workshops the decision was made to do online versions of them, hence Art Gush was formed. Lights Camera Read continued to produce educational installments but now on the Art Gush platform which as of this writing now has nearly 100 courses. Due to the fact that the mission of Art Gush was to help creatives become ArtisticPreneurs the site ArtisticPreneurs.com was established.

ArtisticPreneurs is a safe place for ArtisticPreneurs to learn what it means to be an ArtisticPreneur.

Are you a creator?

nyccreateAre you a creator? Are you an artisticpreneur? Then you might be interested in NYC Create. NYC Create is the “rebranding” of this website (Lights Camera Read) and the newsletter “NYC Make a Difference.” It was developed to simplify for the user the benefit of being able to learn more about how to promote her or his artistic career and build her or his audience. As you likely already know, having an audience is the most important thing that you can do for yourself as a creator. When you have an audience it means you have negotiation power as well as have an entity to be able to market to. A perfect example of this kind of success can be seen i modern day politics. Just be sure not to use your power for evil! NYC Create gets you on the good track with a newsletter that shows you step by step techniques for taking your creative career to the next level!

Using Social Media for a Campaign

07_to_social_or_not_to_social_email• Should you use social media as an audience building tool? To social or not to social? That is the question. What role does social media really play in your campaign? When we buy something we do so because we believe that it is something that is going to do something for us. If you decide to use social media does your message reflect this in terms of being desirable to the prospect?

• And when you are communicating this message on social media, how do you do it so that it does not come off as too aggressive?

• It is recommended that you use social media as a way to engage with your customers (though you could do this with email) as well as a means of showing the association of what you do to others.

• The mistake that many make when using social media is to try to close the deal using it. Although this can sometimes work, in general it is a good idea to use social media as a way of communicating new information to your fans and customers and engaging with them.

• It is most importantly a method of engaging the customer. Ask questions after communicating a useful idea.

• Remember, marketing is a work in progress process. You keep refining as you go. Learning from what works and what doesn’t. Are you making it relevant to the customer as something that matters to her or him?

• You need to break through the noise. Your product needs to have a clear use. You have to raise the bar to stand out in the crowd. And social media can help you with this, though, as we have mentioned, it needs to be done in a way that engages the client so that it is interactive.

• Take the emphasis off from boasting about your accomplishments to asking the audience questions. This doesn’t mean you can’t tout your accomplishments but it is all in how you communicate this message.

• The emphasis needs to be on sharing.

• You need to appeal to your audience’s core desire and fears. Do you understand fundamentally what they want?

• You want the interaction on social media to resonate with your prospects?

• When you ask questions of your fans it can be from either a place of fear or comfort. Both can be powerful but the trick is in knowing when to use which one.

• There is what they want as well as what they don’t want. Both work. Have you tried an approach of having them use a product or tool for what they don’t want?

• Can your product or service prevent what they don’t want from happening?

• Social media communications need to get to the root of their desires and fears.

• If your audience is coming to you and saying “This is what I’m afraid of, this is what I don’t want” then this is the approach you are going to want to use with them.

• Listen to how they engage with you via social media.

• If they are saying “I want this and want to become it” then that is the message that matters.

• In closing out of this week of social media we think it’s important to mention the use of ads. In the past we’ve talked about the effectiveness of them. You need to assess if your marketing budget can handle this.

• With social media ads always keep it short and sweet. You need to be communicating a message that is going to immediately catch the attention of the user either from a place of fear or comfort. The reason that ads do so well of course is because this in the end is the point of most social media – to market to a demographic.

• And since many social media sites don’t allow you to reach a vast audience organically, you may find occasions when ads make sense. Whatever message it is that you communicate through social media, make sure it is consistent and of use to your audience.

John Yianni Stamas on Building Your Audience

who_is_your_audience_made_easy_emailTime to go back to the central idea – who? Who is your target audience?

If you want to build your audience it is highly recommended that you start an email newsletter. Even if this task sounds daunting, or if you think you have nothing to contribute – think. Everyone knows something about a certain topic. Uncover your topic and you have taken the first step toward building your audience through your newsletter.

Do you have a topic you are passionate about? Chances are that, that passion translates to you being an expert in something. Who could use this expertise? Remember, as long as you know more than your audience about a certain topic, you are an expert. Or even if members of your audience know more than you do, your job in that case is to help to remind them of what they know.

Breaking the idea of “Who?” down. Be very specific and look at what they do to achieve their wants. What is their problem? Your product, service or newsletter needs to be a solution to that problem. Sometimes the question “Who is my audience?” can be achieved through doing reverse engineering. Look first at your expertise then think in terms of what problem does your expertise solve for your audience?

Next you want to think about “Where?” Where am I going to find these people in their highest concentration? If you have started a blog on the topic of your expertise, you can approach prospective members of your audience online and ask them if you can do a story on this person in regards to her or his particular path. Integrating future audience members into your blog can be a win-win situation because you gain an audience member and ally and she or he gets some web publicity.

The key here is not big numbers but rather, audience-specific niches. Where do these very specific audience members get their information? If you are having a hard time figuring this out, start doing searches online in regards to key words that relate to the topic. This is a brainstorming session. Inserting key words into a search engine will provide you with fresh insight into locating your audience. Or, the key people behind the websites you discover could be future stories and interviews for your blog.

So “Who?” first and “Where?” second. Once we know where they are, ask yourself the question “What are their buying habits?

Consider going to the place where your customers are located. You may even uncover a future partner who reaches the same audience as yours.

If this is the case you could even offer a co-promotional venture for which you do an interview with this blogger and she or he does an interview with you.

Now we are at the “What?” What is it that they actually want to buy? We cannot stress enough that you want to think in terms of your solution to your audience’s problem. This will answer your question of “What?” The “What” is your solution.

How is your solution transmitted? Do you have an online ebook containing the solution or will you write one? Writing an ebook, although this may sound like challenging task, can actually be made more simple through “re-purposing.”

Chances are if you’re a blogger that you already have on your blog a lot of tips on your solution. This means that you can convert your blog entries into an ebook. Your audience will appreciate getting the solution they need all in one place. Truth be told, there are very few new ideas. Therefore your ebook might be reminding your audience of what they already know. This affirmation can give your audience the courage to pursue whatever it is that you are writing about.

Get specific in what your offer has to be to come across as desirable to that audience.

Finding a way to tap into being desirable to your audience is as easy as tapping into your own passion. If you are excited about your topic, you will be able to come up with reasons as to why your audience will want to purchase your item.

John Yianni Stamas Discusses Your Artistic Leads and Fans

03_get_leads_emailYour artistic leads and fans. No matter what kind of an artist you are – actor, writer, painter, game designer and so forth – the way you promote yourself has changed. An artist these days needs to acquire leads to build her or his base. The more people you have in your corner the better. The difference between what is happening today as relates to the past, is that for the independent artist you now need to develop your own fan base as opposed to leaving it to someone else to do so.

Although building a base can be a challenging problem, it is ultimately much easier than knocking on the industry’s door of your particular art form hoping someone will step up to help you. If you create your own self sufficient method for your career in the arts you are much better off.

But how do you acquire leads and fans for your artistic career? How do you get people to want to follow you? First you need to understand who your fans are. What makes them tick? Can you get very specific about qualities they posses? Once this is accomplished it is then vital that your position on issues matches theirs. You need to be the personification of what they represent and desire.

You, in a sense, become a mirror for your fans. You reflect what they want to see. Sometimes it is a good idea to be somewhat ambiguous so that they project on to you who they want you to be. Many people are searching for affirmation that who they are is acceptable. They want to be told by you that they are “okay.” This is the job of the individual who has fans: letting followers know that they are just fine the way they are.

In an ideal world this is an authentic procedure. In other words the message that you truly believe in is alligned with the message that your fans are seeking out.

For more specifics on how to accomplish getting leads, please visit the Art Gush Online Education website.

Lights Camera Read 2017 in Retrospect

01-planning-campaign-newsletterIt is only now, nearly halfway through January, 2018, that we can begin to assess what 2017 was for us at Lights Camera Read in terms of our arts and educational programming and explorations.

For starters, this newsletter in 2017 underwent a transformation. Now more than ever we are about providing DIY solutions for artists and arts administrators to be able to communicate with, and build, their audience.

Our Lights Camera Read partner Art Gush turned one year old in August of 2017, marking an important landmark for this arts and media online education site.

Also in 2017 we celebrated what might be one of our last live Platinum Pias Community Awards Show for Artists. Depending on the feedback we get regarding the upcoming web version of the Pias on March 21, it may become an event that is online-only. The Platinum Pias are a tradition that we’ve been doing annually since 2010 and an event that many of you have attended over the years.

But probably the most important event for Lights Camera Read in 2017 was the decision that in 2018 the organization will likely undergo a makeover. It doesn’t mean that we’ll do away with Lights Camera Read entirely, but it does seem to indicate that another primary entity might be born to better serve you, our artists and arts administrators.

This new organization, should we decide to launch it, will be a powerful ally for artists and arts administrators everywhere.

It’s no secret that due to changes in our country, charitable arts organizations, like the fiscally sponsored Lights Camera Read, will likely have a much harder time with fundraising because there is no longer the incentive to donate in terms of tax benefits for donors.

This means we are not alone in our quest to make positive changes to flourish and be relevant in 2018.

We look forward to continuing to bring you audience and arts building tips as well as keeping you abreast of the Lights Camera Read 2018 metamorphosis!

P.S. This week on Art Gush we debut part 1 of 8 of the new DIY offering: “How to Do a Campaign.”

Your Creative Goals in 2018

06-promos-for-artistsWe are writing this shortly before the New Year. Chances are some of you are thinking about the New Year and maybe even making resolutions in regards to your creative pursuits.

They say that the way to stay true to your resolutions is not through willpower but rather to be grateful for what you have. Apparently this leads to better results.

Regardless of how you are approaching your resolutions, you may be worried that you will not stick to the projects you wish to accomplish in the New Year. Consider the possibility that you are focused on the wrong resolutions.

One of the indicators that you may be pursuing the wrong goals is that they are very general without steps known to achieve them. Goals must be specific with actionable steps. This is especially true of creative goals.

Another kind of unhelpful resolution are those that are off target. Off target in that they don’t actually match where we are in our creative development or as developers of creative output. These kinds of resolutions have us jumping way ahead or jumping sideways regarding our goals. Wrong resolutions waste time and come with a cost.

Whereas right resolutions keep us on target and smarter. They make us feel better about ourselves because we can actually follow them.

But how do you distinguish the difference between right and wrong resolutions? For starters, you might want to pick one important way to be more productive.

In some ways it comes down to time management – working 15 to 30 minutes a day on a particular goal. This is the logic behind our Art Gush project approach. Step by step goals daily at the rate of only 3 steps a day.

You an also set things such as writing regularly in small incriments of daily word counts.

Something else to consider is picking an important skill in your art form that you need to master. What skill in your craft is important but you have been putting it off?

Or to get even more specific, which of your projects is doable? The key concept here is selecting one that is achievable. Achievable means that you can do it if you put your time and energy into it. Achievable for you is where you are in your creative development.

What project is achievable for you, now? You want to pick resolutions that are closely customized to you. Become a sharper creative.

Who’s Your Audience?

youraudienceAs we’ve stated in the past, knowing who your audience is as well as how to reach them are two of the most important things to be aware of when advancing your career as an artist.

For some, their audience is much like themselves, they are in a sense their own demographic. For others their audience is very different from themselves.

We have found two tools that can be helpful for promoting to and keeping an audience. They are having an email newsletter and using social media.

You need, on a regular basis, to reach out to your audience. Email newsletters and social media are both ways of doing this. These days Facebook is looked upon by some as being for an older audience only – when in fact you can also have success targeting the younger set.

Something to consider while creating your audience, is to use paid ads on Facebook. Of course you’ll want to do as much as possible employing “organic” non paid methods first, but when it comes to reaching a very specific demographic, Facebook can be a good bet.

Digital Distribution Options

03_digital_movie_options_newsletterHow to Sell a Movie: Course 3 of 7 – Digital Movie Distribution Options

As of this writing, there are a lot of filmmakers who want to be on Netflix. Unfortunately – also at this moment – Netflix is one of the most challenging of the digital movie distribution options to get on. First off you need to have a film that can compete with the others on this venue.

And secondly, even if you get on Netflix, unless you are on heavy rotation within the service, chances are very few people will see your movie anyway.

The good news is that there is a popular digital movie distribution option that is easier to get on.

We are talking of course about Amazon Video. In our third installment of “How to Sell a Movie” on the Art Gush Online Education website, we discuss Amazon Video and how to upload your film onto that service.

Of course, just being on that digital distribution platform is not nearly enough. You have to have a kick ass web marketing campaign in place to ensure that folks purchase views.

Thankfully, creating an effective digital promotion campaign is possible. Though, especially if you don’t have much of a budget, you need to know what you’re doing.

Art Gush methodologies were developed just for that purpose: cost effective digital promotion techniques – and we’re not necessarily speaking about social media.