John Yianni Stamas Discusses Digital Film Distribution Elements

distribution-elementsAs we established last week, selling a movie today is much different than it was even five years ago.

In order to sell a movie you need distribution elements or deliverables as detailed in the current Art Gush course.

We live in a digital age therefore movies of today are distributed digitally. This also opens up the playing field for filmmakers who have a good film as well as effective marketing.

To further detail the digital revolution following is some of the wording from the “bundle” (all inclusive access to courses) promotion page of “Art Gush: Online Education to Advance Your Creative Career.”

“The Time Has Never Been Better to Create Your Own Artistic Movie – Your Vision, Career and Self Expression Realized!

Here’s the exciting news: the digital stars have aligned so it is easier than it has ever been to create, distribute and promote a full length digital movie as an actor or any artist. Literally all you need is a camcorder (actually you could use your phone), a digital editing app (very inexpensive these days) as well as inspiration and tenacity. Put this together with the three stars and you have the total creative package to highlight your work!
The Three Digital Stars Have Aligned

What are the three digital stars of the alignment?

They are:

1. Content Creation

2. Online Distribution

3. Digital Promotion

Find Your Image

07-find-your-imageWhen we say “find your image” we mean literally “finding your images” as in discovering stock graphics and photos for your website. It’s often best to create your own photographs and graphics if you can, but this is not always possible. Therefore stock graphics and photos become a viable alternative.

Of course another type of “image” is your brand – how people perceive you. That’s why it’s a good idea to figure out what your mission is so that you can in turn establish your brand. Your stock image choices should reflect your brand.

There are some very good stock image and graphics houses available. Many of them you have to pay for, but some of them are free. A simple series of online searches will uncover both stock images that are at no cost as well as those that require remuneration. So it is suggested that you do searches and make a list of choices.

Speaking of branding, because of the thesis that we have decided on for graduate school, we are likely going to be doing a “rebranding” of “Lights Camera Read” starting in a few months. We may even change the name during the rebranding process.

Wikipedia defines rebranding as being “…a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”

But lest we get too far off the track of photo and graphic image acquisition, let’s discuss your next step after making an internet list of the image vendors you are considering.

Next you insert your images into your website alongside your text. Remember, these images should reflect your mission and brand. Don’t be afraid to go back to your images source for new ones if your current pictures don’t aptly reflect you and your business and organization.

Finally, be sure to market to your audience that your site has been updated.

For more information on “Finding Your Image” please visit the online education site Art Gush.

Discover Your Audience with John Yianni Stamas

discover-your-audienceDiscovering who your audience is, is a critical step but how do you do it? This is the question being raised in the first of 9 installments that we are currently working on for our latest Art Gush online course series entitled “How to Create a Web Publication.”

Figuring out who your demographic is and sticking with it can be tough. When we first started the “NYC Make a Difference” newsletter we figured our readers were artists in a general sense including writers, actors, musicians, filmmakers and so forth. But as we’ve progressed over these years, we’ve come to find out that many of you aren’t just artists but are introvert artists.

Let’s say you’re an introvert artist and have an artistic project or business for which you want to communicate with your audience. The question becomes how do you define your audience? Plus most importantly, once you know who your audience members are, how do you reach them? These are possibly the two most important questions you can ask yourself regardless of whether you’re an introvert artist or extrovert artist.

First off let’s look at one strategy for defining your audience: the suggestion is to stay close to home. In other words consider seeking out an audience that is much like you. Why does this make sense? Because it enables you to more easily know what your audience wants in terms of likes, dislikes and interests.

What about actually getting your message in front of your audience? This is where it gets harder. But again, if your audience is much like you, you can ask yourself questions such as “Where might I visit online to find other people like me?” The internet locations you come up with can be included as targets in your audience development plan. It all starts with properly defining your audience in the first place.

For example, the team behind the Lights Camera Read website and it programs, consists of introvert artists. But ironically, defining our audience as introvert artists wasn’t what we thought to do initially. We figured we would try to connect with artists in general.

Discovering our audience is primarily introvert artists rather than just artists, leads us to telling you about another tip regarding uncovering your audience: “Be as specific as possible regarding who you are trying to reach.”

So let’s say you know the places on the web your audience frequents. Next you might want to ask yourself “How will I get a presence in those places so that those visiting the sites will click through to me?”

Another approach to audience development is to work toward ranking on search engines for various keywords. These keywords should reflect searches that you believe your target demographic will type into search engines. This is called SEO or Search Engine Optimization. You can learn more about the term SEO and how to do it by conducting a web search.

So there you have it, a couple of different ways to discover your audience.

P.S. If you aren’t already signed up for our newsletter “NYC Make a Difference,” we suggest you do so by clicking here. This will ensure you staying up to date with Lights Camera Read’s tips for introvert artists as well as our projects including Art Gush, the Platinum Pias Community Awards for Artists, Thrillumentary and more.

P.P.S. There are many more ways to discover your audience which our friends at Art Gush explore in their online courses including one entitled “Discover Your Audience.” Of course if you want the comprehensive aproach to marketing yourself as an introvert artist on the web, we suggest you join the Art Gush membership program which gives you access to all our mini courses, with new ones added each week. Each course is designed to help you achieve your goals at the pace of only three steps a day.

How to Find Your Soulmate


Quite some time back we made a feature film that was originally released episodically on cable television. We also created a soulmate campaign to promote the project.

Since in our newsletter we’ve been talking a lot lately about introverts and extroverts, we figured we’d bring back the soulmate quiz which is based on the personality type concept.

Why take the soulmate quiz? Because the soulmate quiz is designed to help you seek out your soulmate or to discover if you are dating your soulmate or even uncover if you hopefully married your soulmate.

It all started with “How I Broke My Love Curse” which is a feature length movie (and episodically released series) that was originally shot in 1989 and featured the Manhattan Magician, Jessica Tuck, folk singer Peter Yarrow and a coven of 13 pop rock witches.

Ironically the actual cure for breaking one’s love curse was not manifested until a decade later by filmmaker Manhattan Magician while doing his spin-off weekly “real life” Time Warner cable series known as “Diary” (which preceded MTV’s The Real World). Each week he sought the secret of finding true love which resulted in him discovering the soulmate quiz that in turn lead to his subsequent marriage.

If you would like to take the soulmate quiz yourself simply email the publishers of this website and we will send you the information. Once you fill out the soulmate quiz we will be able to tell you the personality type of your soulmate so you can determine if you are currently with your soulmate or be armed with the knowledge of how to find your soulmate.

Platinum Pias: should they be Online only?

audienceWe’ve been getting feedback from those who do not live in (or have easy access to) New York City that they would like to participate in the Platinum Pias process more.

It’s true that holding the Platinum Pias Community Awards Show in Manhattan, the Big Apple, precludes the involvement in some facets of those who live in other places nationally and internationally. One suggestion that came to our attention recently was to hold the Pias as an entirely online event.

One of the benefits of holding the Platinum Pias as a cyber-only happening is that we would no longer need to have designated judges and could rely on all of you to give your input¬†as to who the winners should be. Also, we could create special nominee videos available only to those on our newsletter¬†list via YouTube’s privacy features.

Plus, and perhaps most importantly, if the Platinum Pias was done as an “online edition” we presumably would have more introvert artist participation since for many shy individuals the prospect of going to a crowded live awards show is not their idea of a good time.

We’re interested in your feedback of the pros and cons of the situation. It’s not a decision that has to be made immediately for 2018, but will need to be decided on soon enough.

Members of the “Artist Introvert Revolution” (A.I.R.) be sure to give your input also. We’re looking forward to hearing from you all – both introverts and extroverts.

Art Gush for Introvert Artists

woman-looking-at-skylineFor more than a year Art Gush has been known as Lights Camera Read’s online education destination that is teaching a weekly artist-introvert-friendly method for making a film or web series.

But now that the post production phase has been reached in the procedure and the user is safely on her or his way to finishing her or his film/series, the direction is changing.

Still introvert artist friendly (whether you’re an actor, writer, filmmaker, musician or other) Art Gush courses are now tackling the world of web marketing. Social media is by its very name “social” and therefore many introvert artists are not comfortable using it as a part of their online promotional arsenal.

For this reason, Art Gush is offering up a “social media free” nine week program to establish yourself as an expert (assuming you are an expert in something). The same system also has built-in the ability to generate interest in your information products like Amazon Kindle.

And of course, as with the filmmaking methodology, the Art Gush technique for introvert artist cyber selling is outlined in just three steps a day on a per week basis.

The theory behind Art Gush is that introvert artists need an alternative approach to making a name for themselves. Most ways to establish a market identity requires things that introvert artists are not comfortable doing.

Of course, introvert artists often prefer not to even be visible, but with the Art Gush toolset this is also taken into consideraton and how much you are seen is up to you.

Needless to say this is all in keeping with the Artist Introvert Revolution (or A.I.R.) that is helming new opportunities for introvert artists.

Market Your Creativity

creativity-definitionsBetween our blogs and newsletter, we reach over 15,000 artists monthly which is a lot of creative people who potentially would be interested in the topic “Market Your Creativity.”

There are a series of three questions you can ask yourself in order to market your creativity. These questions can be found below. For many of you this is not new information but it is good to affirm it nonetheless.

1. Who are you trying to reach?
2. Where can you find them?
3. How are you going to reach them?

A current project of ours gives a good example of this process. As some of you know we are currently writing an eBook entitled “Web Marketing Strategy for Introvert Artists” aimed at introvert actors, musicians, filmmakers, writers and so forth.

Although our blogs/newsletter reach is creatives and those in creative fields (a great start), we are not necessarily reaching artists who are also introverts so we’ve had to narrow down our search strategy.

This is one of the reasons we created Artist Introvert Revolution or A.I.R. Since the organization is growing every day, it is an honor to be a part of an evolving entity with which we can share.

It is unusual to have a group dedicated to introvert artists because introverts don’t usually like being a part of a group. Why? The reason is because it usually means eventually having to socialize.

Artist Introvert Revolution is different. When you’re a member of this collective you have knowledge that others are involved too but you don’t necessarily have to communicate with them unless you want to.

As you can see sharing and communicating with introvert artists is not easy, but we are making progress in part because we are introvert artists as well as asking ourselves the three questions.

So we leave you with the questions “who are you trying to reach?” “Where can you find them?” Plus “How are you going to reach them?”

And introvert artists, if you’re interested in joining A.I.R. you know what to do!

Here is what you asked for

hand-awardWe present you with the newsletter reader award for outstanding participation in helping us with an informal survey.

Hello everyone.

Thank you for the overwhelming response to our question last week “What would you like to see more of?” It seems to have been a fairly balanced response. There were people in each category including Artist Internet Marketing (AIM), Platinum Pias, Art Gush and “Thrillumentary.” Also, we even had some unique suggestions of things we never thought of before.

But an important question that came out of all of this was: how do all these things connect? The point of focus is that all the entities here have to do with going from being a “starving artist” to an artist entrepreneur which is the mission of Lights Camera Read (the producing organization). All these programs are merely activities following the overall mission.

Thanks again for your help!

What would you like to see more of?

lights-camera-read-logoIt is important to us at Lights Camera Read that this newsletter be of interest to you and maybe even provide you with some value. Therefore we would appreciate it if you would give us a return message on the topic “What would you like to see more of?”

Would you like to see more internet marketing mini tutorials?

More “Thrillumentary” web series updates?

More Platinum Pias Community Awards Show for Artists updates?

More “Art Gush” Method of Digital Filmmaking updates?

Anything we didn’t mention?

Let us know and we will do our best to oblige.


The Lights Camera Read Team

Platinum Pias Nominees

platinumpiaslogo-1Do you know a creative individual who is making a difference in her or his community or around the world thus far in 2017? We’re talking about artists of all kinds – actors, writers, painters, filmmakers and so forth.

Yes, it’s that time again. Time to begin thinking about the nominations for the 2018 Platinum Pias Community Awards Show for Artists. Please, if you know someone, email us back. Or, it’s okay to nominate yourself. This isn’t the time to be humble. Those who are making a difference usually know they are.

New York City artists are preferred because of their proximity to being able to attend the awards in April, 2018 in NYC. But all artists are welcome.

If you have a nominee simply respond to this correspondence and send us information on the person you’re thinking of.