Last week we talked about building a team and began to explore branding. In this edition of the Lights Camera Read newsletter we are going to look at the question “Should you rebrand?”
Rebranding is a subject currently being examined by our Art Gush Online Education site that teaches a daily step by step approach to promote yourself as a creative person and to thrive artistically.
First off, let’s answer the question “What is branding?” Some say it is a combination of marketing, strategy, design, identity and logo. But whatever it is, it’s a way you can take some control of how you are perceived.
Rebranding then is metamorphosing the way folks see your brand based on changes you or your organization may have undergone – a kind of update if you will.
How do you know you need to rebrand? One reason is because customers and fans are not engaging with you as much as they used to. Maybe your brand is dated and in need of modernization?
Once you’ve made the decision to rebrand you might want to take a look at your mission. Are you still fulfilling your mission? Do you need to engage your audience more in regards to your mission? What are the changes you need to make to you brand to achieve more engagement?
As mentioned in past installments, we at Lights Camera Read are considering doing a rebranding starting in January as a graduate school project. Our organization started in 2009 as a way for youth to learn to make videos and do writing inspired by favorite books. Hence Lights Camera Read. It was a program that was done in several branches of the New York Public Library.
But now we are focusing on online education and our audience has expanded and changed. Our diverse audience is now interested in becoming empowered with learning that provides them with benefits including promotional strategies and ways to evolve artistically.
As our audience has changed so has our mission. So if we do a rebranding starting in January we may change our name or possibly develop an additional entity.
As always we love to hear from our readers. Please contact us with any questions or feedback.