This article is going to cover how to begin marketing a film either before or after it has been made.
One of our websites is Art Gush which features online education to advance your creative career. On this site we recently spent an entire year creating a new installment every week, each of which taught three easy steps a day on the topic of how to make a digital feature film.
The goal of the course series is to make a motion picture in a virtually solo introvert-friendly manner. Ever since we completed this production process there has been an interest in “How to Sell a Movie.” This makes sense because once you make a film you need to sell it.
Therefore, the next several installments of this newsletter will be about an evolving seven part Art Gush course series known quite appropriately as – you guessed it – “How to Sell a Movie.”
Just as the process of creating a motion picture has changed greatly over the last decade due to technology, so also has the methodology of selling a film.
It used to be that you would make a movie and then get a distributor to distribute it. But we have now entered the age of DIY digital distribution and sales/marketing.
This means whether you have made a movie or are thinking about making one, you have a lot of great resources to help with doing the marketing yourself.
For the individual who hasn’t made her or his film yet, you actually have a terrific opportunity to start promoting your movie from day one. You can shape your creative project so it appeals to a very specific audience. This is important because once your picture has been completed you will have a film that has an audience.
On the other hand, if you have already completed a movie you may not have thought much about your motion picture’s audience. If so, it is critical to define who is going to watch your film.
Once you know who your audience is you can begin marketing to them. If you haven’t made your film yet this may include starting a blog so the behind-the-scenes of your project can be documented.
If you’ve already finished your movie, you could do a blog on the process of marketing your film.
More to come on the topic of “How to Sell a Movie!”