As we’ve stated in the past, knowing who your audience is as well as how to reach them are two of the most important things to be aware of when advancing your career as an artist.
For some, their audience is much like themselves, they are in a sense their own demographic. For others their audience is very different from themselves.
We have found two tools that can be helpful for promoting to and keeping an audience. They are having an email newsletter and using social media.
You need, on a regular basis, to reach out to your audience. Email newsletters and social media are both ways of doing this. These days Facebook is looked upon by some as being for an older audience only – when in fact you can also have success targeting the younger set.
Something to consider while creating your audience, is to use paid ads on Facebook. Of course you’ll want to do as much as possible employing “organic” non paid methods first, but when it comes to reaching a very specific demographic, Facebook can be a good bet.