Yianni Stamas presents 3 of 4 How to Build a Personal Brand – Content

brand_3_of_4_blog_newsletterBelow are highlights excerpted from part 3 of 4 of “How to Build a Personal Brand,” the Art Gush online education course.

• You are working toward becoming an artist who stands for something specific and who is starting a movement that makes people feel something. Think about the artists who you admire. Chances are they are doing this. So pick an artist and emulate her or him in your own style. Now connect your single word to the feeling. Remember we came up with a word last week. Write down the word and feeling connection.
• How are you similar to the artist? Write it down.
• How are you different? Write it down.
• Remember, you have an opportunity now to share your process. Explain your art. Tell us why you created it and what it represents to you. Of course there are those who want to keep interpretations to themselves. If this is the case with you, then this can be a part of how you represent yourself. And you can always talk about other people’s art – it is good to have people you admire and want to be like. You doing this is good for your fans too, they will like your humility and willingness to complement others. Therefore think of at least three different ways you could comment on another artist’s work who you admire.
• Now stich these ideas into a blog post.
• Post the post on your blog.
• Another thing you can do in your sharing is share other things that related to your brand, you word. For example if your art is meant to empower, then you can share books, passages, quotes, photos and so forth that also evoke that word. Pick a passage of an artist you admire and post it on your social media including blog.
• Do a post about why the passage you posted prior means a lot to you and then post.
• And finally pick a picture of person you admire and post that.
• The idea is that you are the head of this movement that you are creating. You want people to experience your art and feel the word you have selected. Everything you share on social media will now be about your word. Write an outline for a “How To” piece that involves your word and will help your audience somehow.
• Flesh out the outline into a full article.
• Find a picture that represents the point you are trying to make and post it along with article online.
• You can also juxtapose the art of others to show from where your inspiration comes. Of course, the art you share of others should relate to your word. Also, you can partner up with people who believe in the same thing. Do a search and make a list of several people you find who share your interest and email them about possible collaboration. It is a good idea to pick people who have a large audience.
• Do the collaboration with one (or more) of the people where you either write an article for their site or they post on yours. Either way be sure to each link to each other.
• Make sure your article is very relevant to your word.
• People are searching for a feeling. They want a feeling to come across. It is all about feeling and sharing emotions. It can be a challenging process and one that at first may not feel as though it is succeeding. But if you narrow your focus and are persistent it will happen for you. If you do not have a logo yet decide on how you want the logo of the name of your website to look. A good way to do this is to gather logos online of the style of logo you want.
• Consider also coming up with a very brief slogan which would go under your logo name.
• Either design the logo yourself or get someone else, such as a freelancer, to do it for you.
• Remember branding consists of amplifying your message and yourself so your audience will be attracted to you. Become an expert on a specific topic that the audience needs and wants.
• Outline an informative article on this topic.
• Write the article. Post the article on your social media including blog.